Vaaka Media helps NGOs, non-profits, philanthropies, think tanks and mission-driven companies to find better ways to talk about their work by creating podcasts, public engagement strategies, research and communications projects and publishing. And we do this by becoming part of your teams, understanding your audiences and creating stories and campaigns that are research-informed and aurally impactful. At Vaaka Media, we are research-based in our approach, and together, bring over four decades of collective experience in audio production, communications, marketing, PR, publishing, research and writing.
Content Strategy
Do you have a great idea for a podcast but don’t know what it should sound like? That’s where we come in. Through several, iterative brainstorming sessions and workshops, we’ll help you establish the structure, tone, voice and audience for your show.
Content Development
What’s the story you want your podcast to tell? And who are the right people who can help you tell it? We’ll help fine tune your guest list and coach you on how to get the best audio out of the experts, heads of industry and creators you want to talk to.
After this, we’ll take your vision and audio and transform it into a sound-designed, immersive experience you and your listeners love.
Marketing Strategy
Congratulations! It’s a podcast! What next? It’s not enough just to make a great podcast, you have to ensure that it finds its listeners. From creating a visual identity and language for your podcast to identifying and creating audience profiles, from marketing strategies to hosting and distribution, we’ll show you how best to disseminate your podcast
Workshops
We understand how some of you might prefer a more DIY approach to podcasting, but would like some pointers on how to get started. Through our workshops we share the best practices we’ve learned while making podcasts, what works and what doesn’t.